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Sofia Vergara Debuts New Fragrance, In A Curvy Bottle, At Beautycon LA

Tempting by Sofia Vergara made its debut at the Beautycon Festival LA.

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By: Marie Redding

Senior Editor, Rodman Media

Tempting by Sofia Vergara, the newest scent in Sofia’s fragrance collection, is in a bottle as curvy as the actress. Vergara collaborated with Perfumania on the launch event, which took place on July 8th at the Beautycon Festival LA. The fragrance is available now at Perfumania, and will ship to additional retailers in September. 

The hourglass bottle design “exudes both femininity and sensuality,” the brand says. The facets are inspired by the emerald, found in Sofia’s native Colombia and incorporated throughout her fragrance collection. A faceted cap completes the look.

Don Loftus, President of Parlux Fragrances, LTD, said, “Sofia Vergara has an incredible fan base and fantastic engagement with her audience. With the launch of Tempting, we wanted to further engage the next generation of beauty enthusiasts through Beautycon’s extensive influencer network, expanding the dialogue through both traditional and new media.”

Moj Mahdara, CEO of Beautycon Media, said, “Beautycon Media provides a large network of diverse content creators who reach hundreds of millions of people in a unique way while creating a viral buzz throughout the digital space. Beautycon Media is committed to reinventing beauty as an expression of power and creativity.”

Tempting by Sofia Vergara is a fresh, floriental, fruity fragrance that includes: top notes of Fresh Pineapple, Mandarin Blossom and Juicy Açai Berry; middle notes of Colombian Passion Flower, Purple Vanilla Orchid, and Star Jasmine; base notes of Creamy Sandalwood, Vanilla and Caramelized Musk.

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